It whilst I was driving. When I drive I get bothered by ideas, so many sometimes that I have to whap on Radio 5 to stop them coming. I was driving, it was nice and quiet and I had the most almighty and mahoosive idea of ideas. An online shop selling only lovely handmade bunny design things, with all money donated to The Rabbit Welfare Fund. 'Handmade help for real-life rabbits' was a phrase which just came (hopped) into my head.
Pet gifts sometimes reach depths of tackiness that I wish I didn't know existed.
That was three weeks ago - and, by the end of this week, the website will be ready. It is live so the people who have donated to the RWF to be listed on it can see how it progresses and check their stuff is listed correctly.