The start of 2009 marks the beginning of the newsletters for Half an Acre! I've been dying to produce one for ages but didn't really know how to go about it. At last, though, I have one! I'm still working out all the 'functions' as this particular one offers all kinds of complex marketing thingumygigs. The boys are back at school now and I can concentrate without being accused of STILL being on the computer! The sign up form is in the sidebar - scroll down under all the new bunny stuff! I have two signed up already - and I know both personally so I guess they just feel sorry for me! HAHA. I've only been signed up for three days so, actually, that isn't too bad really! I haven't decided yet if i'll do one newsletter for both Half an Acre and The Warren, or two separate ones.
All this has made me wonder about 'etiquettte'. Can I email everyone who has bought from me over the last year? Telling them there is a newsletter and they can sign up if they like? Or do I have to wait for people to drip feed in from the blog and website? Anyone out there have one? Send advice please!
Sunday 4 January 2009
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I'd love to see how it goes as I've thought about one as well (as if I don't already have enough to do!!). I'm signing up too....
ReplyDeletePS - I do indeed have bunnies and more on tap!
I am organizing my newsletter as well and was thinking on doing the same thing, send an email to last year's buyers and maybe offer some kind of discount or something...but then I was told that was spam. That If I figured out too late that I needed a newsletter is wasn't the buyer's fault... no spam please. So, dunno what to do...
ReplyDeleteSorry, didnt solve your dilemma. Good luck with it. I'll sign up too!
This is always a tricky one, isn't it? You want to let customers know, but you don't want to upset them either.
ReplyDeleteI think there are some people who see it as SPAM and really hate it, but they are usually the people who suffer a lot of SPAM daily. Maybe if you are worried you could single out repeat customers from the last year? These are probably the customers who would be interested in receiving updates and newsletters more over the single purchaser.
HAPPY NEW YEAR! And good Luck with this,
Sara x
I have signed up too. Looking forward to receiving it :)
ReplyDeleteI personally think it's ok to contact people who have bought from you in the past. A reminder is always nice. Then, if they don't want the newsletter, they won't sign up. I'm pretty laid back though, and I do love your stuff. : )
ReplyDelete